The JOYYA Collective is the social arm of JOYYA. Along with JOYYA Goods (the business arm), and JOYYA Neighbors (the relational arm), it makes up the three delivery arms of JOYYA.
The Joyya Collective is a collection of engaged neighbors, local NGO’s, value-aligned businesses and people of good will that partner together to spark good in our communities. What binds us is a passion to see people and places able to realize the changes they want for themselves, their families and neighbors.
We work and live in four jostling, vibrant, communities in Kolkata and West Bengal, India. Our neighbors are an extraordinary group of strong and resilient people, but for many of them extreme poverty and modern slavery has stolen opportunities and choices.
Extreme poverty and modern slavery cannot be reduced to only economic issues. Therefore, neither can the solutions. Every neighborhood is part of a complex social system that can either help or hinder a community achieving their dreams of a better life. Over the last 20 years, we have learnt that people are far more likely to achieve the change they are wanting to see in their lives if they have access to social support in six service areas.
Every community has its own unique beauty and struggles; therefore, each neighborhood decides what support will most benefit their community. We come together to listen, learn and support the identified social needs. Starting with the passions and dream of each community, we bring together some great development practice to create meaningful and lasting change.
Once the services are agreed upon with each neighborhood, The JOYYA Collective measures five outcomes across the six service areas to ensure that the social services increase the people and place’s ability to see the transformation that want to see.
New skills, abilities, and competencies are added to the neighborhood through access to community assets.
Increased confidence allows people to better use their new, and existing, skills towards their life goals. This confidence increases the pride in the neighborhood, sparking a new shared identities and hopes.
A connected community is a safer, more empowered community. We bring people together and form connections that cross usual social barriers.
Participation means contribution. The neighborhood contributes to the design, delivery, and assessment of programs. These are our community, so they must be our solutions.
Life in our neighborhoods can be harsh. We strive to not allow our problems to be greater than our joy. We make sure we take the time to celebrate, laugh, and enjoy being together.
Here is a bit of a sample:
We know that none of us are the total answer to the struggles our communities face. But we can all be part of the solution. We invite you to be part of the solution by joining us as we spark good in these communities.
You can do this by donating, advocating for justice, and purchasing products. Those that are keen to have their lives disrupted a little more than this are also very welcome to come visit and see for yourselves the positive changes people are making, in their own lives, and in the lives of their neighborhoods.
The programs we deliver are always changing to meet the requirements of our neighborhoods. Currently, JOYYA Collective delivers the following programs;