Making an Impact
In October, we launched our annual Joyride campaign, inviting people worldwide to get on their bikes and raise funds for Joyya. This year, one participant took the challenge to a whole new level: Whitney, who boldly decided to bike solo 3,000 miles from Maine to Florida to support Joyya...
In the back alleys of Kolkata, resourcefulness thrives. From dismantling discarded electronics to repurposing old fabric for cushion stuffing, nothing here goes to waste. Inspired by this ethos, we wanted to make our production process more sustainable. While creating our iconic T-shirts, we noticed the leftover organic cotton fabric in between the cut-out patterns...
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Kei Te Kuku Te Kereru Charitable Trust is one of the incredible conservation efforts that #CritterOfTheWeek supports, and they’ve been busy making a tangible difference in New Zealand’s ecosystem. With the generous funds raised through the Critter of the Week campaign, the Trust has been able to significantly expand its freshwater spawning programme, successfully rearing native species like inanga (whitebait), koura (crayfish), kakahi (freshwater mussels), kokopu (native fish), and more...
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Thanks to the Critter of the Week funding, Predator Free Tamahere was able to purchase an AT220 autotrap. This cutting-edge trap is automatically resetting and self-luring, meaning it only requires maintenance checks every three months—perfect for the steep, challenging terrain along the Waikato River where the long-tailed bats are known to live and feed.
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A Critter of The Week shout out to Mākara Peak Supporters, a dedicated group working hand-in-hand with Wellington City Council, have transformed this 250-hectare area into a lush, green sanctuary that offers over 45 kilometers of trails for mountain bikers, walkers, and runners alike. Funds from #CrittersOfTheWeek have supported their often varied and vital work—from planting thousands of native trees to setting up pest control measures that protect the burgeoning wildlife.
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