Joyya receives an admirable A+ grading

Joyya receives an admirable A+ grading - Joyya

Joyya receives an admirable A+ grading in the 2021 Tearfund Ethical Fashion Report

Christchurch, New Zealand on 19th October 2021: Tearfund released its annual 2021 Ethical Fashion Report on October 9th, 2021, with Joyya receiving an admirable A+ grading. The research assessed 98 companies representing 400 brands over ten months. Grades A+ through F were awarded based on company responses and publicly available information. The five criteria on which the companies were evaluated are policies and governance, transparency and traceability, responsible purchasing practices, worker empowerment, and environmental sustainability across the different stages of the company’s supply chain: raw materials, input production, and final stage production.

Out of 98 companies, only 4 companies surveyed received an A+ score, with 54 sitting at a B or C score and 24 receiving a D or F. Key highlights on Joyya:

  • Joyya, is in the top four performing companies globally in the 2021 Ethical Fashion Report.
  • Joyya is the only New Zealand company to get an A+.
  • Joyya is the only company in New Zealand that ensures a living wage is paid in at least half of its supply chain.

    Age Palmer, General Manager of Joyya, New Zealand, says, “We are super excited to receive an A+ rating. Every tee, bag, and accessory that Joyya makes goes through a rigorous quality check. At every point in our supply chain, we ensure environmentally sustainable and socially responsible practices". Adding to this, Chirag Jain, COO of Joyya, says,"Our employees have been at the heart of our existence. More than a living wage, we are working towards empowering our worker and communities. We are elated to be recognized globally and look forward to model how a business can thrive prioritizing people and planet over profit.”

    The apparel industry is a multi-million-dollar industry with 80 million garments purchased annually across the world. And over 50 million people working in the global garment industry. With such glory comes challenges too! Most of the garment workers are denied worker rights such that fashion is the among top 5 most exposed industries to modern-day slavery risk, with about 98% of garment workers unable to meet their basic needs. Besides, poor human resource practices garment industry also currently contributes 10 percent of global emissions. Tearfund holds companies accountable and demands transparency. This promotes fairer working conditions and environmentally conscious production.

    The report made several recommendations for businesses, including continuing to improve ethical sourcing, increasing transparency of supply chains, and ensuring workers receive living wages. We can hope brands and consumers will accept transparency as the new standard of the apparel industry.

    Know where your favourite brands stand. Read the detailed Tearfund 2021 Ethical Fashion Report here:

    About Tearfund:

    Tearfund is a New Zealand faith-based aid and development organisation. They act and advocate against injustice and poverty overseas and call on New Zealanders to do the same. Assistance and care are always provided without bias or prejudice in terms of race, religion, caste, class, political beliefs or gender. And they have been doing it for more than forty years.

    About Joyya:

    Joyya is a social enterprise dedicated to transforming communities marked with extreme poverty and exploitation, through employment and empowerment. Located strategically in four communities of West Bengal India, we are a global manufacturer and wholesaler of Fairtrade bags, apparel, and accessories. Also, through our nonprofit Joyya Trust, we are sparking good through building relationships and various development projects in communities where we live, work and play. Learn more at or email for sales or any other inquiry. Like us on and Follow us on Instagram, Twitter, and LinkedIn @Joyyaworlds

    Links to the news in media:

    Joyya tops the list, but Farmers gets an F in ethical fashion report.

    How Australian brands fared in the 2021 Ethical Fashion Report.

    Ethical fashion report puts five NZ brands in top 20.

    For media related query, contact:

    Nancy Knapp,

    Head of Marketing, Joyya

    +1 513-543-3168