How the Good On You App is Changing Ethical Fashion – and Why Joyya is Proud to Be Part of It

When it comes to finding truly ethical apparel, sorting through the noise can feel impossible. That’s where the Good On You app comes in — a world-leading platform that makes it easier for consumers and businesses to find and support fashion brands that align with strong ethical and sustainable standards.

Launched in 2015 by Gordon Renouf and Sandra Capponi, Good On You was created out of a simple need: people wanted to shop more consciously, but there was no easy way to tell which brands were genuinely ethical, sustainable, and fair. Good On You filled that gap by developing a transparent rating system — the first of its kind globally — designed to hold the fashion industry to higher standards.

Using publicly available data, certifications, brand disclosures, and independent research, Good On You rates thousands of brands on three key pillars:

• Labour (how a brand treats the people who make its products)
• Environment (the impact its operations have on the planet)
• Animal welfare (how it treats animals in its supply chain)

Each brand is given a rating from “We Avoid” to “Great,” helping users make informed choices at a glance.

Joyya and Good On You: A Natural Partnership

At Joyya, ethical manufacturing isn't a marketing tagline — it’s our entire reason for being. We exist to create life-changing jobs in communities in India that have historically faced extreme poverty and modern-day slavery. Every tote, t-shirt, and hoodie we produce is made under fair working conditions, with a focus on dignity, empowerment, and opportunity.

Partnering with the Good On You app is a milestone we’re proud of. It reflects years of hard work, and it places Joyya alongside a global movement of brands that believe in people-first, planet-first business. Now, when consumers search for ethical apparel, fair-trade clothing, or sustainable swag, Joyya will be easier to find — and better yet, independently verified.

When you choose Joyya, you’re not just ordering ethical merchandise — you’re helping to create real change for real people.

Why Ethical Apparel Matters More Than Ever

The fashion industry has a huge impact on people and the planet. With more consumers and companies seeking sustainable merchandise and ethical clothing options, platforms like Good On You are playing a critical role in helping move the industry forward.

For businesses looking to make a positive impact — whether that’s through corporate merch, event swag, or team uniforms — choosing brands with strong ethical credentials is one of the easiest and most powerful steps you can take.

If you’re searching for ethical swag, or custom merchandise that leaves a positive footprint, Joyya has you covered.